- New premium toolkit, which can also be installed on any website, is designed to drive website traffic, then convert visitors into customers for merchants
- Carter Chalmers, MKTDF director of sales and business development, says that the company’s new features include draw prize sweepstakes and 12 premium games for social media campaigns
- MKTDF’s gamification strategy uses surveys and games to turn unknown social media followers into identified email subscribers/paying customers and drive them to websites
DeepMarkit Corp. (TSX.V: MKT) (OTCQB: MKTDF) is taking its gamification marketing strategy to a higher level by introducing a premium toolkit laden with new features, such as social media campaigns that brand merchant clients. The conversion of that website traffic into paying customers is the goal of MKTDF’s marketing solution (http://ibn.fm/GDtPh).
“We have taken the feedback from our customers and responded with a ton of significant new features built into one premium toolkit, giving our customers a complete marketing solution for one low monthly subscription price,” Chalmers of MKTDF said in a news release.
The new toolkit is available on sites such as BigCommerce, Weebly, WordPress and Shopify, Inc. (NYSE: SHOP) (TSX: SHOP) and may also be installed on any website directly from MKTDF. The toolkit includes draw prize sweepstakes and email collection displays in the form of pop-ups, banners and full-page displays. Premium social media games are also included in the gamification strategy.
Gamification marries entertaining and engaging game-like features to a non-game platform that collects consumer data. The result is the application of real-time information and analytics created to enable retailer clients to better understand their customer bases (http://ibn.fm/iNlqQ).
MKTDF is a Calgary, Alberta-based technology company focused on the monetization of gamification. It seeks, through the prizes and discounts offered by gaming apps, to convert site visitors into loyal customers who confirm their identities as they participate. MKTDF’s revenue comes from paid gamification campaigns, as noted in MKTDF’s June 2018 investor presentation (http://ibn.fm/Nub0L).
The company’s strategy is to convert players into leads and leads into customers. Darold Parken, president and CEO of MKTDF, said in a corporate YouTube video (http://ibn.fm/upzSs), “Businesses need a way to stand out from the crowd. DeepMarkit’s gamification platform gives customers that way to stand out. And it’s a way that they can afford. That’s the strength of our platform.”
For more information, visit the company’s website at www.DeepMarkit.com
