ContentChecked has fashioned a ground-breaking marketplace for people with food allergies, dietary restrictions, chronic headaches and migraines and the organizations that cater to them. By inventing and introducing its ContentChecked, SugarChecked and MigraineChecked smartphone applications to this market, ContentChecked is aiming to serve, in the US alone, an estimated 15 million people living with food-related allergies (a number that has grown by 50% in the last 14 years) and an estimated 38 million people suffering from migraine and chronic headaches.
These days, ContentChecked is moving from the successful initial launch of its ContentChecked app to the wider release and marketing of all of its apps so that it may continue to impact people worldwide.
The food allergy market alone has an estimated value of $6 billion USD. For this market, the company promotes two of its three apps: ContentChecked and SugarChecked. The company’s namesake ContentChecked allows users to enter their individual allergies into the app and to scan any bar code with their smartphone while shopping or at a friend’s home in order to find out immediately if they are allergic to that item. Similarly, the company’s newest app SugarChecked pinpoints the four main types of sugars that consumers can avoid, including added sugars, artificial sweeteners, natural low-calorie sweeteners and sugar alcohols. This application serves as an easy shopping tool for consumers looking to decode often-misleading food labels, and to receive recommendations for healthier alternatives while shopping in real time.
Along with ContentChecked, the company’s other app MigraineChecked has reached broad adoption levels. This app addresses the migraine and chronic headache market by linking a person’s migraine headache to certain foods.
All in all, ContentChecked’s apps allow users to use their smartphones to scan the bar code on any food item of interest and decide if it is safe for consumption. The apps also helps users to personalize their shopping lists and ensure they purchase products that are compatible with their specific food allergies and intolerances. If the food item is not suitable for consumption, the apps will recommend an appropriate substitute per the user’s specific dietary profile.
With its latest round of funding — a $4.5 million debt financing completed in September 2015 with Hillair Capital Investments, an award winning U.S. fund, the ContentChecked team will continue the journey they began when the company was founded in 2013 to create and commercialize their current and additional food-related apps worldwide.
For more information, visit www.contentchecked.com or www.sugarchecked.com
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