Earlier today, Cherubim Interests, Inc. (OTC: CHIT) released a letter to shareholders detailing several corporate initiatives stemming from its previously announced stimulus program. This program, originally outlined in October 2015, is intended to serve as a blueprint to the company’s ongoing efforts to enhance net stockholder equity while simultaneously acquiring and attracting favorable investment opportunities. Notably, Cherubim has made progress in the development of its hybrid business model through the acquisition of two revenue-producing assets, including Victura Roofing LLC and Cherubim Builders Group LLC (Oklahoma), which both jumpstarted the company’s roofing footprint in Dallas-Fort Worth and cleared the way for immediate expansion into the Oklahoma City Metropolitan Area.

The early results stemming from these acquisitions paint a promising picture for the future of Cherubim. According to today’s update, the company has already subcontracted large-loss residential reconstruction projects totaling in excess of $400,000 in revenues. The company also continues to prepare for the grand opening of its BudCube Cultivation Systems cultivation centers, which will leverage a proprietary, fully-portable and scalable controlled environment technology to allow cultivators to gain quick access to the fast growing medical and recreational cannabis markets at an attractive price point. Cherubim is currently in the process of prospecting raw land for the project.

On the financial front, Cherubim’s management team has also placed focus on solidifying the company’s balance sheet in recent months. Since May 31, 2015, Cherubim has successfully eliminated more than $1.5 million of affiliate and non-affiliate debt from its books, including over 90 percent of its ‘toxic’ convertible debt. To reward its majority stakeholders and insulate them from past, present and future dilution, Cherubim also created a series of anti-dilutive, convertible preferred shares, which it released in the form of a dividend payment. In an October news release, Patrick Johnson, CEO of Cherubim, acknowledged that there has been “significant dilution over the recent past in Cherubim” as a result of “the automatic conversion of aged non-affiliated debt.” He added that the company’s decision to issue a convertible preferred stock dividend was aimed at protecting “the integrity of people’s investments in the open market.”

“Our go forward strategy is a simple one: continue to execute on the plan set forth last October,” Johnson added in this morning’s update. “I am pleased to address shareholders… and want to reiterate our commitment to strengthening our stride and growing corporate equity.”

For more information, visit www.cherubiminterests.com

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A report out late last year from storied investment management firm, Putnam Investments, which drew on survey data from over 800 financial advisors (http://dtn.fm/zPt74) and is the largest known body of research on their use of social media to date, indicates that social media has become an indispensable communications tool for day-to-day client/market interaction, as well as business-building. A quick look at the stats says it all, from the roughly 80 percent of financial advisors using social media for business (up 75 percent from 2014), as well as gaining new clients thereby, to an average annual asset gain from newly acquired clients of some $4.6 million.

Concrete feedback like this from the horse’s mouth about how important social media has become to overall client and market engagement gives pause for thought. But don’t stand still too long on the information superhighway contemplating this trend, because you will get run over by the innovators. The Putnam report says this megatrend represents an underlying dynamic that will likely endure, and with social media becoming vital across all age groups of financial advisors, even as most report the concurrent use of four or more social networks, the importance of a unified framework for landing content seamlessly across an entire brand/enterprise footprint will no doubt remain a chief concern.

This is especially true for IR/PR (investor relations/public relations) firms, who need to not only engage customers at the speed of information, but who also need to wrench out the big data from the traffic for business analytics so they can get a clear picture of things like campaign performance metrics or more deftly execute branded content deployment. And while the idea of a single dashboard for scheduling posts or managing feeds across multiple social network accounts is not new, with examples like Hootsuite, Agora Pulse and MeetEdgar making for easy references, the potential for such an engine to drive truly next-gen IR/PR vectors has remained largely untapped. Hootsuite can post to a wide variety of sites, such as Twitter (NYSE: TWTR), Facebook (NASDAQ: FB), LinkedIn (NYSE: LNKD), Google+ (NASDAQ: GOOG;GOOGL), Foursquare, MySpace and WordPress, but it isn’t really built for coordinated rapid campaigning or deep analytical harvesting.

Perhaps even more importantly, the resolution of several commonly-known usability/functionality problems which plague most extant social media management dashboarding solutions has not been forthcoming. The entire space has suffered from dashboards with usability issues that ruin brand traction, derail campaigns, and can make a company look unprofessional. Add to this a lack of really user-friendly options, or dashboards that give the user the ability to quickly set up and execute a professional, timed campaign, and you have (for the foreseeable future) the basis of mounting demand for an easy-to-use dashboard that lets entities like businesses and relations firms master their (or their client’s) social media presence.

There has been little effort to really serve the investor relations end of the market when it comes to such dashboards, even with the continued rise of innovative business analytics platforms like NetBase, with its NetBase Insight Workbench that is resold through a partnership with German multinational enterprise software giant SAP (NYSE: SAP), and which employs natural language processing tech to analyze social media. Such powerful big data-driven solutions prove the vitality of coordinated customer care and engagement, as well as timed campaign roll outs. Proven via comprehensive reporting and the digestion of social media data into easily understandable takeaways. Social media has become a critical piece of the puzzle for any effective IR/PR program these days, no matter what kind of publicly traded company we are talking about, and social media usage among the general populace continues to break records as well, with now almost two-thirds of social media users logging on to at least one such site every day (http://dtn.fm/lySX4). On both ends of the spectrum, from financial advisors to average investors, social media is becoming the dominant two-way communication space, like a planetary digital agora.

The increasing inescapability of having to manage a complex, multisite social media presence belies the extent to which a well-coordinated, brand-relevant campaign of synced content pushes can really help build a business or a brand presence. The question is no longer if such a dashboard solution is necessary for managing an increasingly unwieldy social media footprint (as the answer to that question is now invariably a yes), but simply how far can this architecture be exploited for maximum engagement and analytical value.

This is why the announcement in February of this year by developer Geegle Media’s parent company, Agora Holdings (OTC: AGHI), that it has overhauled its proprietary FRAME social media management dashboard for optimum usage by IR/PR firms and businesses is such a welcomed event. The IR/PR community has been gnashing its teeth for precisely such a blindingly simple, single-source dashboard, which can do scheduled campaign pushes to multiple sites, doesn’t have all the problems associated with other social media management dashboards and can still deliver the kind of rich, granular performance reportage needed to really evaluate campaign efficacy.

Bringing together the ultimate in user-friendly interfaces, with the ability to discover deep insights into brand traction through monitoring data points like reposts, mentions and brand-relevant conversations – along with tight Twitter, Facebook and Instagram integration – sets FRAME apart as an IR/PR sledgehammer.

Currently deployable in Android, iOS and desktop environments, FRAME may also soon integrate with LinkedIn and Google+, as well as YouTube and Tumblr. This combination of a wide variety of site integrations and the platform’s existing optimized IR/PR functionality, could put FRAME at the head of the pack in the professional-grade social media management game, especially when it comes to satisfying customers who want to execute coordinated campaigns in a more expedient, efficient, and easier fashion.

For more information, visit www.agoraholdingsinc.com

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Yesterday, WRIT Media Group, Inc. (OTCQB: WRIT) gave prospective investors some insight into its strategy to develop and distribute its Pelecoin digital currency technology, which was originally attained as part of the Pandora Venture Capital Corp. acquisition earlier this month.

“We are pleased to introduce to market our unique Pelecoin technology, and look forward to the potential it creates not only for WRIT Media and company shareholders, but for the broader digital currency space as well,” Eric Mitchell, president and chief executive officer of WRIT, stated in Monday’s news release. “There are several advantageous ways Pelecoin differs from other digital currencies on the market, and we’re excited to be part of the many advances taking place in cryptocurrency.”

In the news release announcing its official launch earlier this week, WRIT described some of the differences between Pelecoin and other cryptocurrencies, such as Bitcoin. While existing digital currencies incorporate ‘rules of emission’ that generate a set number of coins per minute that must be ‘mined’ by users with expensive computer equipment and deep knowledge of software programming, Pelecoin leverages a simple, proprietary algorithm that puts the currency emission process into reach of all users. Instead of distributing new currency based on a set schedule, the Pelecoin system generates currency based upon the occurrence of events that increase its worth, including new user registration, acceptance of Pelecoin for real goods or services, and trades between Pelecoin and fiat currencies.

Like many existing digital currencies, Pelecoin will be traded through an open and distributed record keeping system, which will offer reliable evidence of ownership and verifiable reporting of transactions. WRIT also intends to develop this technology into a number of marketable products and applications designed to drive use of Pelecoin moving forward. One application highlighted in yesterday’s news release is a comprehensive currency and derivative trading platform that will enable trades of Pelecoin, Bitcoin and other digital currencies from around the world.

Additionally, WRIT intends to incorporate a video game loyalty rewards program that will offer synergy between Pelecoin and the company’s Amiga Games brand, as well as an equity-based crowdfunding platform that will dodge much of the red tape associated with investing while maintaining efficient record keeping. WRIT will also explore partnerships with leading content creators, owners and distributors regarding the secure delivery of protected content to consumers.

“With this acquisition, we expect to drive meaningful value for our shareholders, customers, and partners around the world,” added Mitchell. “We look forward to… continued innovation to bring the digital currency of the future, and other unique Blockchain solutions to our customers.”

For more information about the company, visit www.writmediagroup.com

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Before the opening bell on Wednesday, Dominovas Energy Corporation (OTCQB: DNRG) unveiled a new plan aimed at restructuring and eliminating its roughly $700,000 in outstanding convertible debt. The company intends to leverage funds stemming from its financing agreement with GHS Investments, LLC, which was originally announced in November 2015 and approved by the U.S. Securities and Exchange Commission in January, in order to move away from the utilization of convertible debt as a sole source of financing. Drawing down on its GHS Investments equity line, Dominovas Energy will look to enter into discussions with its convertible debt financing partners in an effort to repay convertible notes with cash instead of shares.

“Dominovas Energy is one of the most prolific companies of its kind in the fuel cell industry. It has best-in-class strategic partners for the build and manufacturing of its RUBICON™ fuel cell system; it has contract orders for multiple-Megawatts (MW); it has project financing in place once requisite guarantees are set and in place; the Company has what most Companies in the industry have longed for – so we had to take a close look at what could be depressing the stock price,” Michael Watkins, chief operating officer of Dominovas Energy, stated in yesterday’s news release. “We came to the realization and belief that there is simply too much pressure on the stock as a result of the existing convertible debt; and with our new plan to eliminate said debt, we hope to see representative growth for the Company. We have changed our methods of financing and operating the Company with a goal of increasing clarity and reporting of our operations and providing a stronger vehicle for our shareholders.”

In addition to plans to repay convertible notes, Dominovas Energy is also in ongoing discussions with GHS Investments regarding a long-term equity financing strategy that does not create additional convertible debt. As of yesterday’s update, the company had no plans in place to add new debt or operational capital in connection with its restructuring plan, but a future agreement could play a key role in Dominovas Energy’s efforts to build on the successful presentation of its 50kW RUBICON™ solid oxide fuel cell (SOFC) unit, which is set for installation in South Africa in August, with the eventual deployment of its multi-Megawatt power generation units in sub-Saharan Africa.

Last November, Dominovas completed a concept design study for the efficient manufacturing of its proprietary RUBICON™ SOFC system, during which it identified optimal process design efficiencies, manufacturing and logistical details, and aggregate cost and lead-time estimates. In May, the company built on that unprecedented study when it, in partnership with Edison Power Group, announced plans to launch the first RUBICON™ SOFC system in Johannesburg, South Africa, which will be the first SOFC unit to serve baseload capacity on the African continent upon implementation. With newly-announced plans to restructure and consolidate its outstanding debt ahead of this launch, Dominovas Energy is strengthening its position in the power generation space and clearing the way for the “minimum deployment of 50MW over the next 5 years of Dominovas Energy’s RUBICON™ fuel cell system,” according to Watkins.

For more information, visit www.dominovasenergy.com

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Human pluripotent stem cells are a type of cell that is self-replicating. In simple terms, they clone themselves. These are typically derived from human embryos and have the possibility to grow into virtually any type of cell in the body. The first type of pluripotent stem cells were embryonic stem cells (ESC). Unfortunately, there are moral issues associated with these, since their creation involves the destruction of a human embryo. This said, a new type of pluripotent stem cell has been pioneered. These come from unfertilized eggs being “tricked” into developing as embryos without being fertilized. These stem cells do not involve destroying an embryo, and therefore avoid the associated moral issues. These new stem cells are called human parthenogenetic stem cells (hPSC).

Human parthenogenetic stem cells not only erase the moral issues associated with ESC, they also maintain many of the advantages. Some of these advantages include immune matching, pluripotency, proliferation, genetic reprogramming, and the ability to use stem cells to cure genetic diseases. Pluripotency is when the stem cells can change into the full range of specialized stem cell types, while immune matching is when cells derived from stem cells match other patients to avoid rejection problems. Proliferation is when the stem cells easily expand, and genetic reprogramming is whether or not the source of the stem cells have been modified by external factors.

International Stem Cell Corp. (OTCQB: ISCO) is a biotechnological company that started developing this new type of stem cell derived from unfertilized eggs in order to help treat severe diseases of the nervous system, liver and eyes. Some of the diseases that are in the process of being treated by this new line of stem cells include Parkinson’s disease, ischemic strokes, metabolic liver diseases, retinal blindness, and corneal blindness, among others. After showing significant results in earlier therapies, ISCO has progressed to Phase I clinical trials for the treatment of Parkinson’s disease.

For more information, visit www.internationalstemcell.com

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The Department of Commerce’s Quarterly Retail E-Commerce Sales report (http://dtn.fm/G4a7J), issued last month, shows, as expected, that online commerce continues its relentless growth. E-commerce sales for the first three months of 2016 registered an increase of about 15 percent over the comparable period in 2015. E-commerce continues to bite into traditional sales. The first quarter of 2016’s growth of 15 percent far exceeds the 2.2 percent rise in total retail sales. Additionally, online sales in Q1 2016 were 3.7 percent higher than those in Q4 2015. This is remarkable. The last quarter of the year is always the peak period when many retailers ‘go in the black’, or become profitable, while first quarter sales are historically the lowest.

However, despite its phenomenal growth, e-commerce still comprises a minor share of the overall retail market. E-commerce sales for Q1 2016, at $92.8 billion, were just 7.8 percent of total retail sales for the period. Future development of online commerce depends on the increased acceptability of transacting online and the extent to which brick and mortar establishments migrate to the Web. Many such establishments are building an online presence through websites and social media channels, yet being found on the Web is the obverse to finding the proverbial needle in a haystack. A search for ‘handbags’ returns over 72 million results, while one for ‘ties’ produces more than 279 million pages. Being found through organic search on the internet is a major challenge for small enterprises.

The story is the same in China, where Moxian, Inc. (OTCQB: MOXC) operates at present. With a population three times the size of the U.S., both the pitfalls and opportunities are much larger.

Census figures (http://dtn.fm/9PgmV) for the U.S. reported 1.1 million retailers of all kinds in 2008, a figure that must be higher now since the 2008 measure surely reflects the depressed economic conditions of the Great Recession. Taken together with the ‘102,728 e-commerce retailers in the United States that are generating at least $12,000 per year in revenue’, offered in an informative Forbes piece (http://dtn.fm/8GWsn), it appears that just about 10 percent of retail establishments have managed to successfully establish an online salient. These numbers reveal opportunities that Moxian plans to exploit as an intermediary. That’s because, as a 2014 article (http://dtn.fm/gMJ86) in Forbes has prophesied, vertical marketplaces are coming into their own. Citing the ascent of ‘large vertical services marketplaces like Uber, Airbnb, Upwork and HomeAway/VRBO’, the author explains these successes by suggesting that the ‘secret sauce’, as he calls it, is focus.

“The secret sauce is not the technology, although that plays an important supporting role. It is the single-minded obsessive focus on solving one big universal problem for the buyers, and removing that friction that existed in transacting offline. When the solution is understood, built and solved at scale, this ‘secret sauce’ enables marketplaces to grow exponentially,” reads the article. The idea here is that horizontal marketplaces, in trying to be all things to all men, will be nothing to no one in the end.

There is more to this idea than just hype. The Moxian+ online platform does what all good intermediaries do; It matches buyers and sellers. It provides a support infrastructure so customers can pay safely and engage with others, and it helps merchants promote their goods and analyze buying patterns. The Moxian+ platform reduces informational asymmetries and increases transparency of price and quality. Overall, consumers spend less time searching and have a more satisfying shopping experience.

Moxian, Inc. engages in the business of providing social marketing and promotion platforms designed to help merchants accelerate and advertise their business growth through social media. These products and services enable merchants to run targeted advertising campaigns and promotions, and aim to enhance the interaction between users and merchant clients by using consumer behavior data compiled from the Moxian database of user activities. The company has two primary core products: Moxian+ User App and Moxian+ Business App.

For more information, visit the company’s website at www.Moxian.com

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It is no news to the average reader that the world has become very much more secularly-minded in the last few decades. In fact, it has gone so far that wholesome content has now become a rebel set niche market, with Christian culture in particular striking an unmistakable contrast to a 24/7 mass media orgy of loose morals and deliberate profanity. Christian culture now hearkens back to its roots, when Christianity was an underground religion for the hip people fighting against evil, an equation which delivers to today’s markets all of the attendant benefits and premium metrics that such a tightly-knit subculture/ideology represents.

One of the hottest and most investor-accessible properties in this space today is a humble little entertainment creation, production and distribution/direct response media marketing outfit, Momentous Entertainment Group (OTC: MMEG). With a diverse and rapidly evolving portfolio of feature film, television and music content in its tool belt, Momentous Entertainment Group is poised to profit, with its fingers on the pulse of this niche market and a decided emphasis on faith-based content. The company’s prosperity is further buoyed by an extremely sophisticated direct response media marketing pipeline, which was engineered in-house, benefitting from MMEG management’s whopping century-plus of combined entertainment and marketing experience.

Today’s Christian consumer finds themselves something of an outcast in mainstream popular culture, and this has created a perfect storm of factors leading to a situation where the ability to serve up wholesome content to an underserved demand segment can be quite lucrative indeed. Let’s face it, the baseline here is media, because the delivery platform for family values, faith, and enlightenment is invariably going to be productions of music, TV, interactive social media, and the like.

This equation can be clearly mapped out by such event structures as the success of jointly-owned Hearst, Disney (NYSE: DIS) operation A&E Networks’ Duck Dynasty, as well as the rise of one of the show’s stars, Sadie Robertson (http://dtn.fm/q2d4C), whose unabashed promotion of God, faith and modesty has become a lightning rod in a mass media market saturated by the likes of Miley Cyrus and Justin Bieber. Momentous Entertainment Group is making big moves with the development of reality TV shows like Chasing a Legend, which follows the legendary Earnhardt racing dynasty’s third generation rising star, Bobby Dale Earnhardt, as he climbs the ladder of the stock car racing world like his grandfather before him, through the ARCA Truck Series and on to the Sprint Cup Series. The show, which will be a white-knuckle insider look at the world of stock car racing, will also strongly reflect the religious insights of “a rising star in a sport that has long attracted the faithful.”

The company’s latest foray, the formation of a new business unit called Music One Corp., which is designed to oversee conception and execution of the company’s growing concert events business, will prove to be of great utility as MMEG expands its content footprint further into the expansive music industry. Headed up by a veteran of the thriving South Florida live venue scene, Charlie Rodriguez, Music One adds considerable product mix diversity to MMEG’s already strong core offerings with a brand encompassing all genres of music. The brand also gets a nice little head start, thanks to the extant successes of Charlie Rodriguez Live Entertainment.

Music One adds nicely to the company’s music portfolio, which is grounded in Contemporary Christian music such as Momentous Music division’s recently-produced, first-ever music video, which features Faith United Methodist Church’s Suzanne Olmon, singing “I Believe.”

For more information, visit www.momentousent.com

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Developing good communication skills, learning to negotiate, and being prepared to work long days both in and out of an agency office are just some of the abilities that people assume they need in order to become a real estate agent. Of course, all of this would come after initial training and certification. After that, there would be continuing meetings and training at the agency to build agent skills and relationships. However, with the technological advancements available today, a revolution is building in the way agents are trained and operate, a revolution being led by eXp World Holdings (OTCQB: EXPI).

Not only has the number of remote workers grown by 103% since 2005, but, according to Global Workforce Analytics, “3.7 million employees (2.8% of the workforce) now work from home at least half the time”. In the real estate industry, eXp World Holdings has led this new wave, using advanced technologies to support the remote worker revolution and changing people’s perceptions of what a real estate agent does on a day-to-day basis. eXp Realty is an agent-owned cloud brokerage that provides its agents with 24/7 access to a variety of online tools and training programs in order to help them to continue to grow. EXPI’s management team saw a gap in the market which encouraged them to replace the expense of brick and mortar offices with a cloud-based environment while growing and maintaining strong relationships with its agents.

EXPI has made real estate career training accessible for free to all its agents through the Expressway system, a learning management platform that provides a flexible option to agents, allowing them to continually improve and advance their eXp Realty businesses. There are a range of free courses from which to choose, including how to build their own real estate teams, how to find and convert customers, creating and using websites, and others. Expressway also offers State Compliance Courses for each U.S. state, as well as Alberta, Canada.

For more information, visit the company’s website at http://investors.exprealty.com

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Content Checked Holdings, Inc. (OTCQB: CNCK) recently announced a strategic partnership with ATLETO, an exciting new social sports app. The two companies will look to introduce a cross-promotional marketing campaign highlighting both the ATLETO app and Content Checked’s suite of dietary apps as tools for helping users stay in control of their health and fitness needs. Through these efforts, Content Checked will leverage its sizable social media audience to endorse ATLETO and encourage downloads, while ATLETO will support Content Checked through promotional posts on all of its social channels.

“Partnering with ATLETO is a natural fit since its platform aligns with our philosophy of fostering a community of like-minded individuals who commit to bettering their lives,” Kris Finstad, CEO of Content Checked, stated in a news release. “We want to educate our audience and introduce them to platforms developed to help users make healthier choices easily, and we happily promote everything ATLETO stands for.”

The ATLETO app, which is currently available for download in the App Store, matches users with other athletes in their area in an effort to facilitate the best athletic experiences possible. The app enables searches for a number of popular sports, including basketball, golf, soccer, tennis and volleyball, as well as workout activities such as cycling, running and yoga. ATLETO’s efforts are currently focused on building a user base through a soft launch in Los Angeles, Miami and New York City. By partnering with the social sports app, Content Checked is strategically positioned to benefit from these efforts moving forward.

“Content Checked’s technology has significantly improved the health of individuals and we aim to provide such a significant impact to our own community of athletes,” Peter Dalgas, CMO and Co-Founder of ATLETO, stated. “Our complementary visions create a symbiotic relationship and we’re eager to share with our community the benefits of Content Checked’s family of apps.”

In recent months, Content Checked has announced a number of strategic partnerships designed to increase awareness of its innovative mobile apps. These include a deal with Kitchology, a mobile platform that provides tailored recipes to consumers with special dietary needs, and a partnership with Leaner Creamer, the only all-natural powdered creamer that promotes weight loss and appetite suppression.

In addition to the exposure provided by its strategic partnerships, the Company has been successful in securing coverage in a number of media outlets. With a comprehensive database covering over 70% of conventional U.S. packaged food products, ContentChecked, SugarChecked and MigraineChecked have garnered attention from Forbes, USA Today, ABC, CBS, NBC, Los Angeles Business Journal, Yahoo and a number of other national and international publications.

To view the company’s full financials, visit the following link: http://dtn.fm/sIJ7M

For more information, visit www.contentchecked.com

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The recent social media marketing industry report ‘How Marketers Are Using Social Media to Grow Their Businesses’ (http://dtn.fm/sXxo2) reminds us of Cardinal Richelieu’s defensive gambit: the pen is mightier than the sword. When marketers who used social media channels were asked to select the single most important form of content for their businesses, if they could use only one, videos were selected by just 19 percent. As might be expected, many thought a picture worth a thousand words; 34 percent went with visual assets. However, close to half (45 percent) thought blogging best. Now, those lettered marketers will be happy to know that with FRAME from Agora Holdings (OTC: AGHI), their pearls of wisdom can be scattered widely over the social media realm.

The survey, undertaken by the Social Media Examiner, found that ‘Facebook (NASDAQ: FB) and LinkedIn (NYSE: LNKD) are the two most important social networks for marketers. When allowed to select only one platform, 52 percent of marketers selected Facebook, followed by LinkedIn at 21 percent.’ However, ‘Twitter (NYSE: TWTR), YouTube and LinkedIn hold the top spots for future plans: a significant 66 percent of marketers plan on increasing their use of these social networks.’ The social media system is Facebook-centric; the platform has, by far, the largest number of users at 1.59 billion, according to Statista. No doubt because of this user base, 93 percent of marketers are active there, while ‘68 percent want to learn more about it and 62 percent plan on increasing Facebook activities.’

Naturally, in a medium so novel and so little understood, a majority of marketers are unsure how effective their social media efforts are. For example, ‘only 45 percent of marketers think that their Facebook efforts are effective,’ and some ‘91 percent of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.’

The space for social media management tools was, until recently, a vacuum. However, true to the old saw that nature abhors a vacuum, that space is rapidly filling up. Still, opportunities remain for startups in the field. One of the earliest entrants, Buffer, announced (http://dtn.fm/b8Uyf) in January 2015 that it had 2,002,495 total registered users, 168,455 of whom were monthly active users. Two million users is a drop in the social media ocean. There is obviously room for more players.

Buffer’s annual revenue run rate (annualized revenues) was $5.06 million in January 2015. Like most other app businesses, marginal costs are very low. The cost of providing the app to another customer is negligible. Cash from increasing revenue then becomes, mostly, income. This might have had Buffer’s founders laughing all the way to the bank. The company reported it had more than $2 million in cash.

Like Buffer, FRAME provides the capability to post to many social media accounts. FRAME makes blogging easier. It also has a variety of data analytics features that, together with its publishing property, can be managed from a single dashboard. FRAME comes in two ‘flavors’. One is designed for individuals; the other is meant for business enterprises. The company will offer free access to FRAME for non-commercial users with the expectation of building a user base very quickly. Commercial users to be targeted include investor relations firms, public relations firms and other marketing and promotional agencies that employ social media.

Currently, FRAME is integrated with leading social networks Twitter, Facebook, and Instagram, and it operates on Android, iOS and desktop. Agora Holdings is currently exploring development to integrate the platform with LinkedIn, Google+, YouTube and Tumblr.

For more information, visit www.agoraholdingsinc.com

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