Aristocrat Group Corp. identifies and promotes unique brands that have mass market appeal across diverse demographics. The company is also keen on emerging and re-emerging trends, as well as the opportunities they provide. Last month the company, building on the increasing favor for boxed wine, introduced Big Box Vodka, an ultra-premium distilled spirit made in the U.S. using Idaho Winter Wheat and pure Rocky Mountain water in a four-column distillation process.
Each box contains 1.75 liters—more than double the amount inside traditional 750 ml bottles— without taking up more space. Big Box Vodka’s groundbreaking packing is composed of microflute cardboard, which provides superior durability and insulation. Every box contains a spouted, inner beverage bladder that can be removed for faster cooling times.
While the bag-in-box packaging concept was initially associated with generic, inexpensive, or unpalatable wines, high-end bag-in-box wines are now commonplace and well-reviewed. They are also earning increasing market share in the broader wine market.
ASCC CEO Robert Federowicz said the company is creating a new market segment with its ultra-premium vodka, and that he expects to see similar strong sales growth for the bag-in-box packaging concept in the vodka market.
“Increasingly sophisticated customers have caught on to the benefits of bag-in-box packaging, such as a longer shelf life after opening, easy handling, a lower price per liter and significant environmental advantages,” Federowicz stated in the news release. “The time is now right for the bag-in-box concept to make a splash in the vodka industry, too.”
Plans call for Big Box Vodka to be debuted simultaneously this summer at retail outlets in California, Nevada, Florida, Louisiana and Texas, representing a huge population of more than 90 million people—nearly 30 percent of the total U.S. populace. ASCC’s flagship brand, RWB Ultra-Premium Handcrafted Vodka, is already available online and at many bars and retailers.
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