- February events have and will continue to provide the company with opportunities to increase its recognition amid Super Bowl and pre-Academy Awards gatherings
- Marijuana Company of America Inc. upgraded its market tier to the OTCQB Venture Exchange in December
- The company is aggressively pursuing a strategy of building a following for its hemp products by marketing to celebrities and pro athletes
Amid the rise of the cannabis industry and the high degree of attention that consumers and investors alike are paying to the varied applications of the plant and its derivatives, Marijuana Company of America Inc. (OTCQB: MCOA) is raising its profile as a provider of high-quality hemp and cannabidiol (CBD)-infused products. Following the company’s upgrading of its trading tier to the OTCQB Venture Exchange in December, MCOA began working to improve its brand presence through celebrity access.
MCOA’s wholly owned subsidiary, hempSMART, led the company’s offense at Super Bowl LIII promotional events earlier this month, presenting its CBD-infused product line to a number of professional athletes, NFL coaches, actors, musicians and other persons of interest at events such as Ray Lewis’ ‘Ray of Hope’ Foundation’s Gold Jacket for a Purpose gathering and activities at the Ice Box Club in Atlanta.
The hempSMART Brain and hempSMART Pain Cream products, particularly, were gifted to notable sports and entertainment industry attendees such as Ray Lewis, Deion Sanders, Andre Reed, Marshawn Lynch, Tyreek Hill, Larry Fitzgerald, Terrell Owens, Candace Parker, Jon Stewart, Quincy Jones, Malcolm Jenkins, Von Miller, Brandon Marshall, Eddie George, Adrian Peterson, Maroon 5 and the Backstreet Boys, according to a news release about the annual finale to the U.S. pro football season (http://ibn.fm/4uqug).
“Attending the Super Bowl LIII events this past weekend provided a great opportunity for well-known professional athletes and celebrities to discover how amazing and beneficial our products can be for them,” Marijuana Company of America CEO Donald Steinberg stated in the news release.
MCOA further intends to promote its brand to numerous Hollywood celebrities during giveaways at a pre-Academy Awards event later in the month as part of the strategy.
The company’s website notes that the wellness industry is growing rapidly and is now generating $1.9 trillion in sales per year. The hempSMART full-spectrum extracts utilize Mother Nature’s own elements to support the body’s endocannabinoid system in balancing every cell and system of the body (http://ibn.fm/4bIn9).
MCOA’s business model includes advancing a diverse portfolio of business segments that work together synergistically, and the hemp-related brands are positioning themselves to capture market share as a series of developments advance hemp’s potential.
Perhaps key among those developments in the United States has been the federal government’s recognition of potential benefits from cannabis products after decades of categorizing the plant as something with no established medical benefit. In December, a long-debated agricultural policy update to national legislation resulted in congressional and presidential approval of measures to make hemp a legal crop under strict regulations, thus opening the door to individual states interested in developing their own agricultural industries with large-scale production of the non-psychoactive cannabis variety (http://ibn.fm/z1rIk).
Grand View Research analysts have issued a forecast anticipating that the global industrial hemp market will grow from an estimated $3.9 billion in 2017 (http://ibn.fm/uOgag) to about $10.6 billion by 2024 (http://ibn.fm/Tf2Nd).
For more information, visit the company’s website at www.MarijuanaCompanyofAmerica.com
