Aristocrat Group this morning unveiled its unconventional new distilled spirits product – Big Box Vodka – one of the first ultra-premium vodkas in a box. The spirit comes in a spouted, 1.75-liter box that holds more than double the volume of traditional 750 mL bottles.
“Our intention with this product is to create an entirely new segment in the beverage alcohol industry,” ASCC CEO Robert Federowicz stated in the news release. “Big Box Vodka is the vodka that goes where other ultra-premium vodkas can’t, from the beach to the yacht. Or you can pour yourself a shot without ever taking Big Box Vodka out of your freezer.”
Handcrafted using Idaho Winter Wheat and distilled Rocky Mountain water, Big Box Vodka is designed as a smooth, crisp spirit that can be enjoyed straight-up or in a cocktail.
ASCC initially planned to publicly release the first details on Big Box Vodka in July, but accelerated its debut after receiving significant interest in the new product. The product has been in development for months as the company worked to perfect the innovative packaging.
“Big Box Vodka is the first ultra-premium vodka brand that has been engineered for maximum convenience and portability,” Federowicz said. “The packaging alone makes the new brand totally distinct from any other in the alcoholic beverages sector.”
Big Box Vodka will be debuted simultaneously this summer at retail outlets in California, Nevada, Florida, Louisiana and Texas, representing a market of more than 90 million people—nearly 30 percent of the total U.S. populace.
ASCC’s flagship brand, RWB Ultra-Premium Handcrafted Vodka, is already available online and at many U.S. bars and retailers.
For more information visit www.aristocratgroupcorp.com or www.rwbvodka.com
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