According to statistics published at ChinaDaily.com (http://nnw.fm/x8NcC), online sales in China have boomed, growing 26.2% year-on-year to reach over five trillion yuan ($751.7 billion) in 2016. With this in mind, researchers and specialists worldwide are looking at China to learn how to initiate more online purchases, but it is not just China’s developed e-commerce market that has caught people’s attention.
The mobile generation led everyone to focus on mobile marketing, but companies are realizing that they have to cater their services to users across all devices in order to reach their full audience potential. According to a McKinsey survey (http://nnw.fm/3jfV4), titled ‘How savvy, social shoppers are transforming Chinese e-commerce’, multi-device owners spend 17% more money on e-commerce, shop in 29% more categories, and interact 14% more with companies via social media.
McKinsey continued to explain that half of the digital consumers surveyed said that they use social media to do research into a product or get a recommendation. Additionally, of the WeChat users surveyed, over 30% started their buying journeys on the platform. With this in mind, organizations are adapting their social media platforms from simply informational and conversational tools to powerful channels for initiating online purchases.
From now on, social media strategies will need to be savvy if merchants want to keep afloat. This leads us to Moxian, Inc. (NASDAQ: MOXC), a company that offers social media marketing and promotion platforms to help merchants advertise through social media and accelerate business growth.
Through the Moxian+ User app and the Moxian+ Business app, merchants are able to run targeted advertising campaigns and promotions. The Moxian platform integrates entertainment, social media, and business intelligence, which, when combined with social customer relationship management systems, allow for the generation of data for merchants that can then be used to better connect with consumers.
With social media purchases on the rise, organizations are going to have to adapt their social media strategies to better serve a more demanding market. To meet this growing demand, Moxian, Inc. has created a personalized social media platform that is tailored to both consumers and businesses.
For more information, visit www.Moxian.com
